Privacy Policy


In compliance with GDPR legislation, this privacy policy lays out the ways in which (“This Site”) uses your personal data. I (Dana Jeanne Keller/“DJK”) respect and value the privacy of everyone who visits This Site, and will only collect and use personal data in ways that are described herein, and in a manner that is consistent with my obligations and your rights.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of this site. If you do not accept and agree with this Privacy Policy, you must stop using This Site immediately.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:  

  • “Cookie” means a small text file placed on your computer or device by This Site when you visit certain parts of This Site and/or when you use certain features of This Site. Details of the Cookies used by This Site are set out, below in section 12;

  • “Personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Dana Jeanne Keller via This Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and

  • “I”/”My”/”Me”/“DJK” means Dana Jeanne Keller whose registered address as a sole trader is available on request as it is personal information. 

2. Information About DJK

This Site is owned and operated by Dana Jeanne Keller, registered sole trader in the UK, whose registered address is available on request as it is personal information. DJK is also the Data Protection Officer of, and can be contacted by email at danajkeller [at] gmail [dot] com.

3. What Does this Policy Cover?

This Privacy Policy applies only to your use of This Site. This Site may contain links to other websites. Please note that DJK has no control over how your data is collected, stored or used by other websites. I advise you to check the privacy policies of any such websites before providing data to them.

4. Your Rights

As a data subject, you have the following rights under the GDPR, which this Policy and DJK’s use of personal data have been designed to uphold:

  • The right to be informed about DJK’s collection and use of personal data;

  • The right of access to the personal data DJK holds about you (see section 12);

  • The right to rectification if any personal data DJK holds about you is inaccurate or incomplete (please contact Me using the details in section 14);

  • The right to be forgotten – i.e. the right to ask DJK to delete any personal data she holds about you. This Site only retains your personal data for a limited time, as explained in section 6, but if you would like it to be deleted sooner, please contact Me using the details in section 14;

  • The right to restrict (i.e. prevent) the processing of your personal data;

  • The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

  • The right to object to DJK using your personal data for particular purposes; and

  • Rights with respect to automated decision-making and profiling.

If you have any cause for complaint about My use of your personal data, please contact Me using the details provided in section 14 and I will do My best to solve the problem for you. If I am unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

5. What Data Does DJK Collect? 

Depending upon your use of This Site, DJK may collect some or all of the following personal data (please also see section 13 on DJK’s use of Cookies and similar technologies):

  • name;

  • business/company name;

  • job title;

  • profession;

  • contact information such as email addresses, business address and telephone numbers;

  • IP address;

  • web browser type and version;

  • operating system;

  • a list of URLs starting with a referring site, your activity on This Site, and the site you exit to;

6. How Does DJK Use Your Data?

Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (the EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using This Site and submitting information to DJK. If I do store data outside the EEA, I will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR including: 

  • storing it securely on password protected computers; and

  • ensuring that only third parties that are needed to complete the service are used.

7. Does DJK Share Your Data?

I may sometimes contract with third parties to supply services to you on My behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, I will take all reasonable steps to ensure that your data will be handled safely, securely and in accordance with your rights, My obligations and the obligations of the third party under the law.

8. What Happens if This Site Changes Hands?

It is highly unlikely that this will happen, but if This Site changes hands, any personal data that you have provided will, where it is relevant to any part of My business that is being transferred, be transferred along with that part. Thereafter, the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by DJK.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.

9. How Can You Control Your Data?

When you submit personal data via This Site, you may be given options to restrict DJK’s use of your data. In particular, I aim to give you strong controls on My use of your data for direct marketing purposes – this includes the ability to opt out of receiving emails from Me, which you may do by clicking the “unsubscribe” link at the bottom of my newsletter, if you choose to subscribe to it in the first place, that is.

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”) and the Mailing Preference Service (“the MPS”). These may help to prevent you from receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

10. Your Right to Withhold Information 

You may access certain areas of This Site without providing any data at all. However, to use all features and functions available on This Site you may be required to submit or allow for the collection of certain data, such as data from Cookies.

You may restrict DJK’s use of Cookies. For more information, see section 12.

11.  How Can You Access Your Data?

You have the right to request a copy of any of your personal data held by DJK (where such data is held). Under the GDPR, no fee is payable and I will provide any and all information in response to your request free of charge. Please contact Me for more details at danajkeller [at] gmail [dot] com, or using by filling out the contact form on My Contact page.

12. My Use of Cookies

This Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by DJK and used only by Me. I use Cookies to facilitate and improve your experience of This Site, and to provide and improve My services. By using This Site you may also receive certain third party Cookies on your computer or device. In addition, This Site uses analytics services provided by Squarespace and Google Analytics, which also use Cookies. “Website Analytics” refers to a set of tools used to collect and analyze usage statistics, enabling Me to better understand how people use This Site. For more details, please refer to Squarespace's cookie policy and usage, and Google Analytics’ cookie policy and usage

13. Contacting Me

If you have any questions about This Site or this Privacy Policy, please contact Me by email at danajkeller [at] gmail [dot] com. Please ensure that your query is clear, particularly if it is a request for information about the data DJK holds about you (as under section 5, above).

14. Changes to This Privacy Policy

DJK may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on This Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of This Site following the alterations. I recommend that you check this page regularly to keep up to date.